Synopsis: Stop sending long newsletters that vanish in inboxes. Instead, turn that content into blog posts on your website — it boosts your SEO, traffic, and discoverability in our new AI-driven world. Then send a short teaser email linking to the post. One simple shift can turn your content into a lead-generating machine. (Exact instructions below!)

Are you still sending long email newsletters that disappear into inboxes? (If you’re lucky enough to be IN the inbox, that is1)

Let’s change that! Because in our new AI-driven world, content that lives on your website wins every single time.

Most people are creating amazing content… thoughtful newsletters, powerful videos, smart social posts, but they’re letting that brilliance vanish the second it’s sent or scrolled past.

Here’s the truth: your best content deserves to work harder for you.

Step 1: Stop sending. Start posting.

That newsletter you just sent? Turn it into a blog post on your website.

Then you can use as many links, visuals, and graphics as you want.
Search engines love fresh, multimedia content.

And then, instead of resending the whole thing in an email, send a short 9-word teaser email that links to your post.

Example: “Want to know how to make your newsletter go viral?”

That’s it. Link the entire line to your new blog.
It’s short. It’s clickable. And it boosts your email deliverability and your website traffic.

Step 2: Why this works

• Visibility: Your blog lives on your site forever. Anyone can find it, share it, or link to it. 
• SEO Power: Search engines reward fresh, relevant, keyword-rich content. 
• Content Hub: You become a go-to resource, not just a fleeting newsletter in someone’s inbox.
• Proof of Activity: Google notices when you update your site often — and ranks you higher for it.

• Traffic Surge: Our case study, Dr. Monisha Bhanote, witnessed an impressive 84% increase in traffic to her website with this technique!

• Unique Visitors: A remarkable 86% of the new traffic consisted of unique visitors, not repeat visits.

• Finally, Engagement Boost: Other page views jumped by a significant 35%.

All from simply turning her newsletters into blogs!

Step 3: Make it easy on yourself

Even if you’re not a writer, you’ve already got great content to repurpose for this:

1. Use a YouTube video you’ve recorded (or even one where you were interviewed).

2. Find a short, powerful clip.

3. Click Share → Embed on YouTube, choose your start time, and paste that embed code into your blog post.

4. Add a short paragraph intro and a call-to-action box.
   
   (Need even more help? Grab the transcript from the description of the video and copy it to get the paragraph!)

You can use the transcript for quick blog copy too!

You can use YouTubeTranscript.com for this also… it’s fast and free.
Just toss in the link and voila!

Step 4: Keep going

By doing this consistently, you’re telling Google (and your future clients!) that you’re active, relevant, and sharing value.

Your site becomes a living portfolio of your expertise!

Because remember: Content is king, but consistency is queen.

This isn’t just about marketing! It’s about being discoverable, shareable, and searchable in an AI-powered world that rewards relevance.

Because: You can’t heal others if they can’t find you!

Want to see exactly how to do it?
Watch our Mentor, Mary Agnes’, short training here.

Your content shouldn’t vanish after one send.

It should live, breathe, and keep bringing new people your way, every single day.

To your highest success!

JJ Virgin, CNS, BCHN, EP-C
4x NYT bestselling author, Celebrity Nutrition & Fitness Expert

P.S. This is only ONE of our new AI tips. Two of my favorite HBGC Mentors, Jessica Pantermuehl and Victoria LaFont, are joining us to share more on exactly how to get found in AI searches and using it to grow your health business. Click here to learn more. (This is the kind of training that puts you ahead of the curve. Don’t miss it!)

P.P.S. In the training video, our Mentor said she’ll share a link to the 2026 Summit. You can find that here.

JJ Virgin, CNS, BCHN, EP-C

Revolutionary health leader JJ Virgin is a triple-board certified nutrition expert, Fitness Hall of Famer, and a passionate advocate for the healing power of food and exercise. She’s on a mission to redefine aging—not as something to endure, but as a stage of life to own with strength, vitality, and purpose.

A 4-time New York Times bestselling author, JJ is known for innovative, breakthrough concepts like “Metabolism Changes Everything” and the inspiring shift from “aging gracefully” to “aging powerfully”. Her muscle-first approach challenges outdated weight loss models, helping people build strength, boost metabolism, and take control of their body and destiny.