ALEX DUNKS

Alex Dunks is an expert marketer and strategist with nearly 20 years of experience in marketing. He is the COO and co-founder of the Dr. Mariza brand, a leading women’s health company. Under Alex’s leadership, the brand scaled to 7 figures in less than 5 years, launching multiple product lines, including a half-million-dollar supplement line, multiple six-figure online courses and coaching programs, and seven online summits that have collectively generated over 200,000 leads and more than $1.5M in revenue. His strategic approach to lead generation and sales has built an email list of over 500,000 subscribers.

Alex specializes in empowering health and wellness professionals to grow their brands online by using innovative strategies to connect with the right audiences and convert them into customers. His expertise in marketing operations and technology enables his team to make informed decisions about which software and tech stacks are best suited for their size and niche. He is here to help you decide what kind of offer or product to launch or optimize, how to market it effectively, and which combination of software and technology to use for minimal cost and maximum impact.

Ali Leipzig

Ali brings more than 15 years of experience in Brand Strategy, Copywriting, Communications, Live Events, Visual Design + Creative Direction, helping health and wellness entrepreneurs build memorable brands, clarify their message, and grow their impact.

Throughout her career, she has partnered with authors, wellness practitioners, spiritual teachers, and artists, collaborating with respected leaders including Dr. Will Bulsiewicz, Marianne Williamson, Anita Moorjani, Dr. Kara Fitzgerald, Natalie Morales, and Joy Bauer.

Ali is also the founder of Soul Camp, a transformational wellness experience that has been featured by Good Morning America, Inc., Fortune, O Magazine, The Today Show, and many other national publications.

Ali brings a unique blend of strategic thinking, creativity, and brand expertise, and is passionate about helping entrepreneurs bring their vision to life through clear messaging, thoughtful brand strategy, compelling creative direction, and experiences that meaningfully connect with their audiences.

Ali Leipzig Coaching Zones of Genius

• Brand Strategy + Positioning
• Copywriting + Brand Messaging
• Communications + Brand Voice
• Visual Design + Creative Direction
• Clarifying and Communicating Your Brand Story
• Building a Cohesive, Memorable Brand
• Live Event Strategy + Experience Design
• Creating Meaningful Audience Experiences
• Brand Visibility + Authority Building
• Creative Strategy for Programs, Offers + Launches
• Aligning Messaging, Visuals + Brand Experience
• Turning Big-Picture Creative Ideas into a Clear, Actionable Brand Strategy

DR. HEATHER PAULSON

Dr. Heather Paulson has been through it all, from digital marketing with online summits to leading a multi-practitioner brick and mortar clinic. Along the way to building her email list from 0 – 25,000 people she learned a lot of lessons by first making mistakes on her own and then pivoting into easier ways of doing business with guidance, coaching, and finding a group of like minded practitioners in Mindshare. Utilizing the processes of building authority with a bestselling book and creating a digital platform and funnels for her in person services, virtual consulting, and digital training products she was able to retire from her clinical practice and move to Peru to enjoy a slower pace of life, surrounded by nature, and plenty of fresh grown healthy food.

Dr. Heather Paulson created the life of her dreams by following the advice of the Mindshare methodology to utilize her 15 years of Naturopathic Oncology Clinical Service into a best-selling book, a profit generating cookbook sales funnel, and a group coaching and DIY Digital course for people with cancer. This allowed her to free up her time from 1:1 clinical services to pursue learning plant medicine in the Amazon Rainforest. One of Heather’s dreams is to pass on the hard lessons she learned along the way to help other clinicians build the life of their dreams.

Dr. Heather Paulson Coaching Zones of Genius

• Translating clinical knowledge/experience into online content and programs
• Breaking through the thoughts and patterns that prevent your success
• Niching down to your Ideal Client
• Creating live experiences for transformational healing (retreats, workshops, etc.)
• Taking complex concepts and breaking them down into actionable steps
• Creating strategic goals that move you from where you are now to where you want to be
• Curriculum development
• Online course creation
• Organizing and executing digital events like summits, webinars, and online conferences
• Legal precautions specific to clinical providers when doing digital marketing

JESSICA PANTERMUEHL, FNTP

Jessica is a brand strategist, AI specialist, and business and marketing educator for health and wellness professionals. She teaches marketing at the Sonoran University of Health Sciences and the Nutritional Therapy Association and is the Founder and Director of the Holistic Entrepreneur Association, a membership organization that provides business tools and resources to practitioners in over 25 countries. Jessica also owns and operates Custom Wellness Content, a white label online course creation business which has placed her wellness courses in the hands of over 100k end users through e-commerce wellness brands.

With a decade of experience as a practitioner herself, both in private practice and as the head of nutrition counseling for an integrative medical practice in Los Angeles, having supported health and wellness brands in the corporate space from digital marketing strategy to full rebrand execution, and having consulted for individual practitioners, Jessica understands the breadth and scope of the business challenges faced by health professionals today and provides support to help them navigate those challenges successfully.

Jessica can help you with:

• Utilizing AI to more efficiently create content for your business. This includes editorial calendars, article writing, sales page creation, content outlines and creation for podcasts, YouTube channels, social media content, and more. Also understanding how to use this tool to get best outcomes by understanding prompting architecture.
• Auditing your existing messaging (website, social media, promotional material) to ensure that your messaging directly communicates to the urgent needs and compelling desires of those you are serving.
• Creating (or upgrading) your visual branding (including colors, fonts, and imagery of their brand). Also creating brand assets (brand guide, core assets for social channels and marketing templates) and training your staff in using Canva to create ongoing brand assets (social media posts, marketing material) that follow your brand guide.
• Guiding you in creating the curriculum of your online course.

Melanie Sutherland

Melanie Sutherland is a health business strategist on a mission to help clinic owners maximize their profit and impact while minimizing their time spent in their businesses. For the last 20 years, she has been recruited to help build, grow and sell everything from multi-million dollar facilities to small business start-ups making her uniquely qualified to guide business owners towards what works in private clinical models, and perhaps more importantly, what doesn’t work. Her secrets for building sustainable and saleable businesses include leveraging strong leadership structures, robust operating systems and unparalleled client experiences.

Melanie is the founder of Body Co, 7-figure multi-disciplinary clinic, where she has retired from all patient treatment. She is a recognized pelvic health & perinatal physiotherapist, speaker, clinical mentor and coach to other health entrepreneurs building both in-person and virtual practices where her goal is to break down the learning curve of running your own thriving practice.

Her zones of genius include:

• Setting up foundational systems to grow, scale and sell your brick and mortar practice.
• Understanding and analyzing key metrics to apply a data driven approach to clinic operations and management.
• Hiring and onboarding key hires to drive experience and revenue in your business.
• Crafting exceptional client experiences to build a community of loyal customers that help drive your business.
• Helping clinic owners build corporate structures and culture to improve recruitment, retention and keep team members engaged.
• Cultivating in-house leadership allowing owners to step back from clinical practice and step into the role of visionary and brand strategist.
• Exploring multiple streams of income available to brick and mortar practitioners creating more resilient businesses.

DR. NAT KRINGOUDIS

Dr. Nat Kringoudis is your good dose of support, guidance and cheerleader all rolled into one. She’s here to help you up-level your business and to tap into the good, the bad, and the ugly mistakes she’s made in her 20 years as a health expert and multiple business owner so that you don’t have to. Whether you’re a practitioner, health advocate, leader, or just a badass in your industry, she wants you to learn from her mistakes, so that you don’t make bad choices and helps you be the best version of yourself, in business.

Nat is a 2 x best selling author, 2 x podcaster, Doctor of Chinese Medicine and Acupuncture, household name with over 18 years in the industry. From books to podcasts, product creation, marketing, content creation, branding…. If she’s done what you want to do, she’s here to help you achieve it. Consider time with Nat a slip-stream towards your very best business.

Nat sweet spots to help you lie in;

• How to be a practitioner and use social media as a means to build trust and broadcast you as a professional (not an influencer)
• Efficiently create marketing and product launch strategies, creation, and execution to get your product or service seen and sold out!
• Show you how to create your six-figure ambassador partnership and build long-term relationships with brands to keep you on their frontline.
• How to create products that sell, read the audience, and turn around product timelines effectively and efficiently for maximum sales.
• Copywriting from the ground up, tweaking current copy, and testing copy so that it delivers.
• How to create or recreate your podcast so that not only do people download and listen, but you can get paid for a podcast. 
• Setting up brick-and-mortar systems to create efficiency and more time to focus on doing what you love, strategy, and team management since the team is at the heart of your business.

Sara LINGENFELTER

Sara Lingenfelter is a dynamic Fractional COO/Integrator, Certified Online Business Manager, and the visionary CEO of Virtual Biz Partner. Sara specializes in transforming chaotic operations into streamlined, scalable systems. With over a decade of experience, she has helped visionary online entrepreneurs—coaches, consultants, and wellness innovators—grow their six-figure businesses into seven figures through efficient systems, strategic planning, and operational excellence.

Sara’s journey into the online space began in 2011 when she made the bold decision to turn down a traditional career in Probation and Parole to build a life that prioritized flexibility for her family. By 2013, she was supporting online business owners full-time, helping them achieve sustainable growth while maintaining their personal freedom and impact.

Now, as a solo parent to a busy 16-year-old, Sara deeply understands the importance of balancing ambition with purpose. Her passion lies in supporting changemakers who refuse to follow the rules of broken systems. Whether it’s building better team dynamics, automating operations, or optimizing productivity, Sara thrives on empowering online entrepreneurs to scale their businesses without overwhelm so they can focus on transforming lives.

When she’s not mentoring or managing operations, Sara loves exploring the outdoors with her son, traveling, learning, or unwinding with Netflix, her cat, and some chocolate. 

Sara specializes in transforming messy, inefficient operations into smooth, scalable systems that allow online entrepreneurs to grow without stress.

Sara’s zones of genius include:

1. Business Systems & Automation (for the online part of your business)
2. Team Leadership & Delegation (hiring, onboarding and managing)
3. Standard Operating Procedures (SOPs) & Workflow Optimization
4. Strategic Planning & CEO Support (including quarterly and annual planning)
5. Metrics-Driven Decision Making & Financial Tracking
6. Client & Program Delivery Operations (1-1, group, membership & digital offerings)
7. Productivity & Time Management for CEOs

Victoria LaFont

Victoria LaFont is an opera singer turned marketing expert and owner of The LaFont Agency, a science-backed marketing agency that has helped hundreds of clinicians use SEO to go from burnout to career bliss.

Before Victoria realized marketing was her forever career, she operated a successful clinical practice and formulated Truly Healthy Protein Powder, a homegrown supplement company she grew from product idea to company sale.

She has collaborated with HealthMeans, Food Revolution Network, The Energy Blueprint, and The Ruscio Institute and designed and researched curriculum presented by the Nutritional Therapy Association. Additionally, she serves on the teaching staff of the University of Western States’ human nutrition and functional medicine program.

Speak with Victoria if you’d like to:

• Skyrocket your website to the top of Google with best SEO practices
• Write blogs that keep readers engaged and taking action
• Translate research statistics into practical know-how for your patients
• Publish eye-catching, actionable, heartfelt headlines on your homepage
• Create About pages that resonate with potential patients
• Clarify your mission to encompass your why and connect with your audience

Ben Clark

Ben Clark is a highly sought after web designer, developer, and digital marketer who has specialized in the natural health space since 2004. As the founder of Awespire Studios, a creative marketing agency, Ben helps ambitious health practitioners and wellness brands transform into industry-disrupting epicenters of influence. By combining visionary design with marketing-driven strategy, he elevates brand aesthetics, perceived value, and market reach to garner attention and build lasting loyalty. Ben’s technical proficiencies include WordPress, WooCommerce, and Shopify, along with expertise in graphic design, branding, copywriting, and video editing. He is fluent in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro) and Canva, giving him a versatile toolkit for building high-converting websites, e-commerce platforms, and branded creative assets. More recently, he has focused on harnessing AI for design and marketing, developing AI-driven systems and custom agents to streamline operations, improve efficiency, and create refined messaging that captures niche markets and builds loyal customer communities. Over the past two decades, Ben has worked with some of the most respected leaders in natural health, including: Alan Christianson, Ann Louise Gittleman, UNI KEY Health, Sara Gottfried, Cherie Calbom, Yoni Whitten, Vincent Pedre, Joel “Gator” Warsh, Tom O’Bryan, Leanne Ely, Jonny Bowden, and many more. Ben has studied under marketing icons such as Dan Kennedy, Bill Glazer, Perry Belcher, Kate Buck, Jr., and Ryan Deiss, blending timeless direct-response principles with modern digital strategies. His passion is helping natural health practitioners master digital marketing by making complex technology approachable and building systems that deliver real, measurable results.

Ileka Falette

Ileka Falette is a Business Strategist. She works with businesses & entrepreneurs who want to become more profitable and reduce the time they are spending in their businesses so they can also enjoy life. She uses visibility strategies, productivity hacks, and process improvement tools so they can work less, live more, and feel better while they Reclaim Their Revenue.

Ileka has a very diverse background including 20+ years in business strategy & leadership coaching for Fortune 100 companies, is a certified Project Management Professional with, a Lean Six Sigma Blackbelt, as well as a NASM Certified Personal Trainer who has worked with 1000s of women to achieve wellness & weight loss goals, all while being a married mom of 4 young children. Given this, she has cracked the code on time management and productivity.

Connect with Ileka on:

• YouTube growth
• Productivity & Efficiency (How to get your time back)
• Sales
• Closing & Objection Handling
• Selling without feeling “salesy”
• Selling from the stage
• Selling via Masterclass
• Building an Audience of Dream Clients

Dr. Joan Rosenberg

Dr. Joan Rosenberg is a California-licensed psychologist, master clinician, best-selling author, and leading expert in emotional mastery and neuroscience. She serves as a Clinical Professor of Psychology at Pepperdine University’s Graduate School of Education and Psychology and previously served as a psychologist and Major in the United States Air Force.

Dr. Rosenberg is the creator of Emotional Mastery™ and Emotional Mastery Training™ and the best-selling author of 90 Seconds to a Life You Love: How to Master Your Difficult Feelings to Cultivate Lasting Confidence, Resilience and Authenticity. Her work helps people better understand and navigate difficult emotions, build lasting confidence and resilience, and live with greater authenticity.

Known for the “Rosenberg Reset,” she teaches that the emotional and physical sensations associated with difficult feelings can typically be experienced and moved through in approximately 90 seconds. Her expertise has been featured in documentaries including I Am and The Miracle Mindset, as well as on CNN, PBS, and the OWN network.

Mary Agnes Antonopoulos

Mary Agnes Antonopoulos is a well-known speaker, freelance writer, and marketing strategist. She has designed and implemented over 30,000 email campaigns and product launches for wonderful colleagues and clients, such as New York Times best-selling authors JJ Virgin, Jack Canfield, Dr. Isabella Wentz, Dr. Alan Christianson, and Jordan Belfort (The Wolf of Wall Street), as well as a long and prestigious list of leaders in functional medicine and personal development. 

Mary Agnes can help you with:

• Email copy and structure
• List management, especially re-segmentation, re-engagement, and abandoned cart 
• YouTube and video scripting and “how to”
• Content curation-to drill down and utilize large events into mini-courses and lead magnets
• Easy paid ads through the HealthMeans ad portal

Nicole Willis

Nicole Willis is the Vice President of Sales and Marketing at DesBio, an eight-figure, practitioner-focused business serving the health and wellness industry. With 18 years of experience in sales and marketing, Nicole brings a deep understanding of what it takes to turn engagement into meaningful relationships and, ultimately, new accounts.

Her approach centers on the power of authentic human connection – helping practitioners build trust, strengthen relationships, and create meaningful opportunities for growth. As the business landscape becomes increasingly driven by AI and automation, Nicole brings a timely perspective on why genuine, person-to-person connection remains an essential part of successful sales and marketing.